Which of the following is NOT a channel managed by Adobe Campaign Classic?

• A. Email
• B. SMS
• C. Direct mail
• D. Television advertising

Answer: (D)

In Adobe Campaign Classic, the platform is designed to handle a variety of marketing channels to allow businesses to manage their campaigns effectively. The channels that are managed by Adobe Campaign Classic include email, SMS, and direct mail, which are integral for multichannel marketing strategies.

Email is one of the primary features of Adobe Campaign Classic, enabling users to create, manage, and analyze email campaigns with ease. SMS capabilities allow for mobile engagement, giving marketers the ability to send timely messages directly to customers' mobile devices. Direct mail functionality is also incorporated, allowing businesses to manage physical mail communications alongside digital efforts.

Television advertising, however, falls outside the scope of what Adobe Campaign Classic manages. The platform focuses on digital and physical direct marketing channels rather than traditional broadcast media like television. Therefore, selecting television advertising as the option that is not managed by Adobe Campaign Classic is accurate, as it signifies a clear boundary in the types of channels the software supports.