Which of the following channels can be managed with Adobe Campaign Classic?

• A. Only email marketing
• B. Email, SMS, and social media
• C. Email, SMS, push notifications, and direct mail
• D. Only push notifications and direct mail

Answer: (C)

The correct choice affirms that Adobe Campaign Classic offers comprehensive channel management capabilities, allowing users to engage customers across multiple avenues. Specifically, it enables the orchestration of email marketing campaigns, SMS messaging, push notifications, and direct mail. This multi-channel approach helps businesses reach clients through their preferred communication methods, increasing engagement and improving campaign effectiveness.

The inclusion of email, SMS, push notifications, and direct mail as manageable channels highlights Adobe Campaign Classic's versatility. Email remains a foundational marketing channel, SMS allows for immediate communication, push notifications provide timely updates on mobile devices, and direct mail can reach customers who may not be as engaged digitally.

Other options limit the channels available and do not reflect the full functionality provided by Adobe Campaign Classic, which is capable of supporting a broader marketing strategy that encompasses various touchpoints for customer engagement. This versatility is essential in today's digital marketing landscape, where integrated campaign strategies are crucial for success.