Which method is primarily used for data import in Adobe Campaign Classic?

• A. Systematic online surveys
• B. File transfer and API integration
• C. Using social media APIs
• D. Direct data from accounting software

Answer: (B)

The primary method for data import in Adobe Campaign Classic is through file transfer and API integration. This approach allows users to seamlessly bring external data into the Adobe Campaign platform, which is crucial for creating targeted marketing campaigns and managing customer interactions effectively.

File transfer typically involves using formats like CSV or XML to upload bulk data, enabling users to quickly update or merge customer information, segmentation data, or other critical datasets. This method is efficient and widely used for handling large volumes of data while maintaining data integrity.

API integration is another vital aspect of this process, as it allows for real-time data exchange between Adobe Campaign and other external systems or applications. This is particularly useful for situations where data needs to be continuously updated, ensuring that marketing efforts are based on the most current information available.

While other methods mentioned, like systematic online surveys or social media APIs, can collect and send data, they do not serve as the primary means for data import within the Adobe Campaign Classic environment. This distinction highlights the importance of file transfer and API integration in maintaining an agile and responsive marketing system.