What methods can be used to import data into Adobe Campaign Classic?

• A. Only manual data entry
• B. File transfer, API integration, and manual upload
• C. Email attachments
• D. Social media import features

Answer: (B)

The correct choice highlights the various methods available for importing data into Adobe Campaign Classic, which allows for flexibility and efficiency in managing and utilizing customer data.

File transfer refers to the ability to upload files directly into the Adobe Campaign environment, facilitating the importation of large datasets such as customer lists or other relevant information. This is essential for users who may have extensive amounts of data to handle.

API integration is another significant method, enabling seamless data exchange between Adobe Campaign and other systems or applications. This feature is particularly useful for organizations that rely on multiple platforms and need to ensure that their data remains synchronized without manual intervention.

Manual upload is a straightforward approach where users can directly upload files, allowing for quick data entry when dealing with smaller datasets or specific updates. This method complements the other two by offering a more hands-on option when needed.

In summary, the inclusion of file transfer, API integration, and manual upload underlines the comprehensive capabilities of Adobe Campaign Classic in terms of data importation, making it easier for organizations to manage their marketing efforts effectively and leverage customer information fully.