What is the function of templates in Adobe Campaign Classic?

• A. To provide a standard structure for various documents
• B. To create predefined structures for emails and landing pages
• C. To track employee performance metrics
• D. To facilitate social media engagement

Answer: (B)

Templates in Adobe Campaign Classic serve the essential function of creating predefined structures for emails and landing pages. This allows marketers and content creators to streamline their workflow, ensuring consistent design and messaging across campaigns. By using templates, users can maintain branding standards while reducing the time required to produce new content. Templates can include various elements like text blocks, images, and dynamic content, enabling users to customize aspects of their communications without having to start from scratch each time, thus improving efficiency and effectiveness in campaign management.

The other functions provided in the options do not align with the primary capabilities of Adobe Campaign Classic; for example, while templates do provide structure for documents, the specific focus on emails and landing pages is what distinguishes this choice as the correct one. Additionally, tracking employee performance and facilitating social media engagement are not functionalities associated with templates in this context.