What is "re-engagement" in the context of Adobe Campaign Classic?

• A. Strategies to increase product sales
• B. Techniques for attracting new customers
• C. Methods to rekindle interest among inactive customers
• D. Procedures for launching new campaigns

Answer: (C)

In the context of Adobe Campaign Classic, "re-engagement" refers specifically to methods designed to rekindle interest among inactive customers. This process is crucial for businesses seeking to revitalize their relationships with customers who may have previously shown interest or interacted with their brand but have since become less responsive or disconnected.

Re-engagement strategies typically involve targeted communication efforts that aim to remind or entice these inactive customers to return. Such initiatives may include personalized emails, special offers, or engaging content that resonates with the recipient’s past interactions or preferences. By employing these methods, businesses seek to re-establish connections, ultimately leading to renewed engagement and potential conversions.

In this context, the other options discuss different marketing focuses, such as increasing sales, attracting new customers, and launching new campaigns, none of which directly relate to the specific goal of re-engaging customers who have previously disengaged.