What is a "triggered campaign" in Adobe Campaign Classic?

• A. It is a campaign that requires manual initiation.
• B. It refers to campaigns focused on seasonal promotions.
• C. It is automatically initiated based on specific user actions.
• D. It is a campaign designed for social media engagement only.

Answer: (C)

A "triggered campaign" in Adobe Campaign Classic is defined as a campaign that is automatically initiated based on specific user actions. This means that the campaign responds to a certain behavior or event involving the target audience, such as making a purchase, signing up for a newsletter, or abandoning a shopping cart. The automation of these campaigns allows for timely and relevant communication, enhancing user engagement and increasing the likelihood of conversions.

Triggered campaigns are essential for personalizing the customer experience, as they can be tailored to individual user behavior, providing relevant content or offers that encourage further interaction with the brand. This capability is a key feature of Adobe Campaign Classic, allowing marketers to streamline their processes and create effective automated marketing strategies.

Other options, while mentioning different types of campaigns or characteristics, do not accurately describe the main purpose and functionality of triggered campaigns. They do not capture the essence of automation based on user interactions, which is critical for understanding how to utilize Adobe Campaign Classic effectively.