What does "performance benchmarking" involve in Adobe Campaign Classic?

• A. Identifying new market trends
• B. Comparing campaign results against established metrics
• C. Focusing solely on social media metrics
• D. Tracking competitors’ advertising techniques

Answer: (B)

Performance benchmarking in Adobe Campaign Classic entails comparing your campaign results against established metrics. This process allows marketers to evaluate their performance and effectiveness relative to predetermined standards or averages. By utilizing these benchmarks, organizations can identify potential areas for improvement, ensure that their campaigns are meeting organizational goals, and enhance their overall marketing strategy.

The focus on established metrics ensures that the comparison is grounded in quantitative data, which helps in making informed decisions about future campaigns. This strategic approach enables businesses to understand how well they are performing against industry standards or their own past performance, fostering continuous improvement within their marketing efforts.