What does "delivery" refer to in Adobe Campaign Classic?

• A. Preparation and sending of marketing messages
• B. Developing new marketing strategies
• C. Collecting customer feedback after marketing
• D. Designing graphics for marketing content

Answer: (A)

In Adobe Campaign Classic, the term "delivery" specifically refers to the preparation and sending of marketing messages to recipients. This encompasses various steps involved in the campaign management process, such as creating the content, selecting the target audience, scheduling the sending time, and executing the actual dispatch of emails, SMS, or other forms of marketing communication.

This critical function is the culmination of the planning and segmentation efforts within the application, resulting in the communication reaching the intended audience effectively. Understanding delivery in this context is vital for marketers as it directly impacts engagement rates and campaign performance, making it a central component of campaign execution.

In contrast, developing new marketing strategies, collecting customer feedback after marketing, and designing graphics for marketing content are all important aspects of marketing but do not fall under the definition of "delivery" in the context of Adobe Campaign Classic. Each of these activities contributes to the broader marketing process but is separate from the operational task of delivering messages to customers.