What does "Data management" encompass in Adobe Campaign Classic?

• A. Creating graphics for marketing materials.
• B. Importing, cleansing, segmentation, and controlling access to customer data.
• C. Designing user interfaces for marketing campaigns.
• D. Managing team collaboration and project timelines.

Answer: (B)

"Data management" in Adobe Campaign Classic is a critical function that involves multiple aspects of handling customer data effectively. The choice related to importing, cleansing, segmentation, and controlling access to customer data accurately captures the broad scope of data management activities.

Importing refers to the process of bringing in data from various sources into the Adobe Campaign Classic platform. Cleansing involves ensuring that the imported data is accurate, up-to-date, and free from errors, which is crucial for maintaining data integrity. Segmentation allows marketers to categorize customers based on specific criteria, enabling targeted marketing efforts and personalized communication. Finally, controlling access to customer data is essential for ensuring that sensitive information is handled securely and that only authorized personnel can access certain data sets.

The other choices focus on elements that do not directly relate to data management within Adobe Campaign Classic. For example, creating graphics pertains more to creative design aspects of marketing, while designing user interfaces and managing team collaboration and project timelines are aligned with project management and UX design, rather than the specialized field of data management.