What does custom reporting allow users to do in Adobe Campaign Classic?

• A. Create tailored analytics
• B. Access default analytics only
• C. Manage user permissions
• D. Standardize reporting formats

Answer: (A)

Custom reporting in Adobe Campaign Classic enables users to create tailored analytics that meet their specific needs and requirements. This feature allows marketers and analysts to develop reports that focus on particular dimensions or metrics that are relevant to their campaigns, providing deeper insights into customer behavior, campaign performance, and overall effectiveness.

By using custom reporting, users can determine which data points are most important for their analysis, select the specific filters they need, and visualize the results in a way that makes sense for their objectives. This flexibility ensures that organizations can leverage their data to make informed decisions and optimize marketing strategies based on customized insights.

The other options do not accurately capture the capabilities of custom reporting. For instance, accessing only default analytics would mean missing out on the flexibility that custom reports provide. Similarly, managing user permissions and standardizing reporting formats do not relate to the core function of custom reporting, which is all about adapting analytics to meet individual reporting requirements.