What are "instances" used for in Adobe Campaign Classic?

• A. Create templates for future campaigns
• B. Create specific copies of campaigns or workflows that can operate independently
• C. Store user data for marketing purposes
• D. Manage user permissions and access

Answer: (B)

Instances in Adobe Campaign Classic refer to specific copies of campaigns or workflows that can operate independently. This functionality allows marketers to create variations of their campaigns without affecting the original setup. With instances, a user can modify parameters, test different strategies, or tailor communications to different audience segments while keeping the foundational setup intact. This becomes particularly useful when running multiple versions of a campaign simultaneously to identify which approach works best, enabling data-driven decisions.

The ability to create independent instances helps streamline marketing efforts, as teams can easily manage, adapt, and optimize campaigns based on prior performance insights, all while maintaining a single source of truth from the original campaign or workflow. This efficiency is vital for organizations managing complex marketing operations across diverse customer segments.