Social media integration helps to build what type of relationship with customers?

• A. Transactional
• B. Passive
• C. Engaged
• D. Adversarial

Answer: (C)

Social media integration fosters an engaged relationship with customers by allowing for two-way communication and interaction. This platform enables brands to connect with their audience in a more personal and direct manner, facilitating conversations that can lead to a deeper understanding of customer preferences and needs. Engaged customers are more likely to participate in discussions, provide feedback, and share content, ultimately strengthening their loyalty to the brand.

In this context, engagement involves actively involving customers in the brand's narrative, encouraging feedback, and responding to inquiries or comments in real time. This cultivation of an interactive relationship contrasts markedly with more transactional or passive approaches, where the communication tends to be one-sided and focused strictly on sales or information dissemination. By leveraging social media, businesses can create a vibrant community around their brand, encouraging ongoing dialogue and fostering a sense of belonging among customers.