How does Adobe Campaign Classic support GDPR compliance?

• A. By offering online training for users
• B. Including features for consent management, data management, and privacy controls
• C. Providing a free trial period for new users
• D. Using AI to analyze user behavior

Answer: (B)

Adobe Campaign Classic supports GDPR compliance primarily through its robust features for consent management, data management, and privacy controls. Under GDPR regulations, organizations must have mechanisms in place to obtain, manage, and demonstrate consent from users regarding their personal data.

Adobe Campaign Classic allows organizations to clearly capture and maintain records of consent, ensuring that they can comply with requests related to data access, modification, and deletion, as mandated by GDPR. Data management functionalities help businesses effectively maintain the accuracy and security of personal information, while privacy controls ensure that data is processed in a manner that respects user privacy and upholds regulatory requirements.

This suite of features enables organizations to handle customer data responsibly, demonstrating compliance with GDPR and fostering trust with their customers. Offering online training, a free trial period, or using AI to analyze user behavior, while beneficial in their own contexts, does not directly support the comprehensive compliance requirements set forth by GDPR as the consent and privacy management capabilities do.