How does Adobe Campaign Classic manage "customer journeys"?

• A. By sending mass emails to all customers
• B. By tracking sales patterns over time
• C. By curating various communication touchpoints
• D. By analyzing competitor strategies

Answer: (C)

Adobe Campaign Classic effectively manages "customer journeys" by curating various communication touchpoints that tailor interactions based on customer behavior, preferences, and engagement history. This approach allows marketers to create personalized experiences through different channels, such as email, mobile notifications, and social media, ensuring that messages resonate with individual customers at the right time and place.

By focusing on the customer journey, Adobe Campaign Classic facilitates the development of cohesive and relevant communications, enhancing the overall customer experience. This approach also enables businesses to analyze and optimize their strategies based on customer responses and interactions, leading to more effective campaigns and greater customer satisfaction.

The other options do not align with how customer journeys are managed within the platform. Sending mass emails might reach a large audience but lacks personalization and relevance. Tracking sales patterns is more about analyzing past performance rather than mapping customer interactions. Analyzing competitor strategies is external to customer journey management, as it focuses on competitive positioning rather than customer engagement.