Explain the use of "Audit trail" in Adobe Campaign Classic.

• A. It tracks customer interactions with ads
• B. It records all changes made in the system
• C. It generates sales reports
• D. It manages social media accounts

Answer: (B)

The use of the "Audit trail" in Adobe Campaign Classic is primarily focused on recording all changes made in the system. This feature ensures comprehensive tracking of user actions, configuration changes, and data modifications within the platform. By maintaining a detailed log of activities, the audit trail allows for enhanced accountability, facilitating both troubleshooting and compliance with data governance policies.

This functionality is important for marketing teams to monitor workflows, identify who made specific changes, when those changes occurred, and what the previous values were. Such transparency helps in maintaining data integrity and enables organizations to adhere to best practices in data management and security.

The other options focus on aspects not specifically related to the audit trail, such as tracking customer interactions or generating reports, which are distinct features in their own right but do not pertain to the purpose of the audit trail.